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MSI CULTURE AND MISSION
Anywhere you find MSI, you will find the MSI Culture. Our associates throughout
the world all share this common culture, comprised of six universal values: Spirit,
Pride, Determination, Commitment, Passion and Integrity. These are much more than
words. Our culture is a tangible force, one that transcends geography and language,
and permeates everything we do as a company.
These values inspire the way we serve our customers, who rely on MSI professionals
as true partners in their business success. We not only provide them with the absolute
best products, technology and service, but we listen to them, respond quickly to
their current needs, anticipate future needs, and earn their business every day.
Our culture also demands that we be responsible advocates of the communities in
which we live and work, and of the natural environment we all share. The followings
define MSI's culture and mission:
Culture Statement
Quest for Excellence
CULTURE STATEMENT
We have many different ideas and many different people throughout our organization.
Yet we are one company, one team, with one culture.
Spirit
MSI associates are the company's heart and soul. Hungry to succeed and passionate
to achieve, we embrace the unknown, fearlessly taking risks, confident in our ability
to bring excellent results. We are eager and ambitious. We persevere, surmounting
obstacles with grit and determination. Above all, we find joy in our work, and in
serving the company and our customers.
Pride
Exceptional service, exceptional products. We delight in presenting premium quality
in all we offer. No matter how big the project, or how small the request, we strive
for excellence in our response, for we relish perfection. We cherish our company,
and represent it with honor.
Determination
Ambitious and aggressive, driven and determined, enthusiastic and energetic, we
cultivate the opportunity to compete. We thrive on challenges, viewing them as an
invitation to success. A true team, we work together to routinely please our customers,
surpass our record achievements, and drive our organization to greater success.
Commitment
Like a family, we are united by an unspoken pledge, bound by our convictions. We
prize dedication, and are moved to help each other and our customers. We accept
nothing less than loyalty in our ranks. We are true to each other and to our cause.
We wholeheartedly believe in our company; its goals and objectives are our mission,
and we enthusiastically embrace them and relentlessly pursue them. More importantly,
we truly believe in each other, care, protect and support each other.
Integrity
Professional. Reliable. Trustworthy. Honest. Our corporate integrity is a critical
asset and we are committed to upholding it worldwide. We set high standards, and
we abide by them as we practice business fairly and behave ethically. We share our
expectations with each other and strive to maintain a workplace built on mutual
values, trust and goodwill.
With a cohesive strategy, unique culture and common mission, MSI demonstrates that
excellence, integrity and commitment can --- and should --- go along with success
and growth
QUEST FOR EXCELLENCE
Our Mission
Our business is to be a leading innovator, developer and worldwide marketer of computing
products and systems, which provide superior value to our customers in meeting their
needs, while conserving resources and preserving the quality of the environment
and providing a fair profit for our shareholders.
Our Strategy
A clearly defined strategy guides MSI's daily actions. Called Circle the Customer
- Circle the Globe, it means adding new products, equipments and services to solve
a broadening array of customer challenges and doing so around the world. Executing
this strategy translates directly into our ability to help channel customers provide
superior solutions for their customers' computing needs.
Our Customers
It is our belief that the company that fails its customers fails. We will be superior
to our competitors in providing the highest value to our customers at a fair price.
We will constantly listen to our customers, respond quickly to their current needs
and anticipate future needs.
We will stay close to our customers, tell them the truth and earn their business
every day. Superior service built this company. Superior service will continue to
be our central policy and philosophy. We will be vigorous, tough, ethical competitors.
We will supply our customers with superior services, specialty products and systems
that are safe and reliable. We will advertise and promote our services and products
in a professional and ethical manner and support them with well-trained people
Our Employees
We are dedicated to the belief that the most important resource is people who respond
positively to recognition, involvement and opportunities for personal and career
development. We are most productive and fulfilled in an environment where we empower
and are empowered to act. We will address problems and mistakes constructively,
learn from them and contribute to their solution. We encourage a team approach with
mutually supportive relationships based on objectivity, integrity, openness and
trust.
We will judge ourselves on our ability to be self-critical and to provide an atmosphere
encouraging open and constructive communication. We will share the information needed
to do our jobs and provide a sense of direction and purpose required to face up
to problems and take appropriate actions and risks. We will communicate our goals
clearly, assure that decisions are made by those people closest to the situation,
and encourage and support them in those decisions.
Our workplaces will be functional, clean and safe. Our working environment will
foster mutual values, goals and goodwill. We will constantly strive for excellence,
satisfaction and, occasionally, joy. Enthusiasm at all levels of our company is
important to us.
People will be hired, paid and promoted based on qualifications, teamwork and performance.
We believe that everyone benefits when most capable persons are promoted. People
will be compensated fairly and rewarded well for their extra contributions to the
company's success. We will not need a third party to protect our fair rights and
interests.
People are encouraged to participate in setting their own goals and judging their
own performance with regular supervisory reviews. We prefer promotion from within
and support active programs of training and self-development that complement the
corporation's philosophies and objectives.
We seek talented, action-oriented people who are enthusiastic, honest, open and
hardworking, who want to do their jobs well and who expect their co-workers to do
likewise. We want men and women who use the company's equipment and money as carefully
as if they were their own, who suggest ways to be more productive and who help each
other. We want and will encourage people to go the extra mile, work the added hour,
make the additional call. Above all, we want associates who accept responsibility
and accountability for their own growth, behavior and performance.
Our Shareholders
We are a constantly growing company. We will continually invest in product research
and business development to assure a reliable future. Dividends will be consistent
and recognize shareholders' needs for an adequate return and the company's need
for growth capital.
We intend to remain an independent company. We believe that, to effectively maximize
our shareholders' equity, positive customer service attitudes are critical to our
success. This can best be provided in a flexible and entrepreneurial environment.
We encourage all employees to be long-term shareholders. Recognizing that the quality
of our shareholders' investment is built and measured over time, we will not sacrifice
long-term growth in sales and earnings for short-term results.
Our Organization
We seek to be an organization that is flexible, innovative, responsive and entrepreneurial.
To accomplish this, we will create decentralized business units, which have great
freedom, within corporate strategy and policy limits, to develop their own business
strategies and plans and to achieve agreed upon objectives. Actions will be judged
on the extent to which they promote the overall good of the corporation over the
separate interests of groups.
We will anticipate a changing environment. We are committed to the concept of continual
improvement.
We seek to concentrate our efforts on providing state-of-the-art services and products
that will bring benefits and satisfaction all around.
We will organize around the needs of our business units and provide only those central
services, which are essential to our growth, the protection of our corporate assets
or provide significant advantages in terms of quality and cost.
We will observe uniform accounting practices and prompt disclosure of operating
results, with no surprises.
We favor simplicity; we want action. We are results-oriented. We favor substance
over form and quality over quantity. We believe in the free flow of candid, objective
information, up, down and across organizational lines. We insist on "homework"
and planning. We want overachievement.
Our Society
We recognize the importance of service to society and will contribute positively
to the communities in which we operate. Our company's business will be conducted
in accordance with the law and stated corporate and societal standards of conduct.
This statement is an expression of our mission and shared values, the achievement
of which is an ongoing challenge and a never-ending process. Our quest for excellence
requires us to respond effectively to an ever-changing environment. It requires
pragmatism and dreams, courage and confidence, trust and commitment.
WE DEVELOP
Product Quality and Reliability Are Our No.1 Concern
MSI is currently one of the top three motherboard manufacturers in the world and
became No.1 in making nVIDIA® chipset based graphics cards since year 2001.
MSI products are developed utilizing advanced technology and with user-friendly
design in mind. MSI is strongly aware that the best way to gain the confidence of
the customers is to constantly challenge ourselves. Enhancing high quality assurance
and customer trust has always been MSI's foremost goal.
Technical leadership and innovation are the pillars behind MSI's effort to maintain
its momentum. MSI's R&D department is staffed with more than 600 experienced
engineers and is dedicated to product research, development, and design, aiming
to bring high quality products to our customers. It's not surprising that our products
have gained favor in comparison with competing brands, and have won the trust of
customers in all market segments. MSI's FAE department contacts customers directly
through a variety of channels to better understand their needs. We use our website
and our service hotline to provide immediate service.
MSI's entire manufacturing & production process -- from the selection of parts,
the preparation of materials, to the assembly of products --- all have to go through
various demanding automatic and manual inspection steps. All products must ultimately
pass strict inspection by quality control personnel. This rigorous quality control
system has enabled us to achieve an impressive yield rate of 99.6%, putting us far
ahead of the industry average. In recent years, MSI received ISO-9002 and ISO-9001
international quality assurance certifications. Aiming for further excellence, in
October 1999 we passed ISO-14001 environmental protection certification. Earning
the confidence of our customers is the goal behind these efforts.
In addition to the safety standard and certifications we received, MSI has obtained
OS compatibility logo from major OS vendors to ensure the stability while running
most of the applications in the market. This is one of the reasons why our top-notch
products can undoubtedly enjoy a very competitive position in the market today.
Detail
The Key To Product Quality and Reliability
To ensure reliability during every phase of production, MSI uses the latest test
equipment and software test and produce the highest quality products. MSI has developed
one of the most advanced testing facilities in the industry. MSI employs a multi-tiered
testing system to ensure quality control throughout the design and manufacturing
process.
Take motherboard products for example, MSI's test process combines:
• Specification testing
• Component qualification process
• Environmental stress, compatibility and reliability testing
• 100% production testing
• Quality assurance and reliability monitoring
Even after motherboards have reached mass production, MSI continues to monitor our
product quality by sample testing select modules for reliability.
In addition, MSI uses a feedback loop procedure to insure that any technical issues
are addressed, followed up on and resolved. This includes performing root cause
analysis and keeping detailed records on any issues found in the field or during
internal testing.
This complete package makes for the consistent product reliability and compatibility
that MSI customers have come to depend on for more than a decade.
WE MANUFACTURE
MSI Production, Facilities and Scalability
MSI manufacturing facilities are strategically located in Taiwan and China . Each
facility serves the market needs for MSI and the top tier system manufacturers that
employ MSI products to make their systems.
MSI headquarters is located in Jung-He city, a suburb of Taipei , Taiwan . MSI's
current monthly capacity stands at 2,100K/month for motherboards, 900K/month for
VGA, 600K/month for Slim PC and Barebone systems, and 1,100K/month for Optical Storage
Devices. In recent years, MSI has aggressively expanded into mainland China to meet
the needs of our global customers. In the first quarter of 2001, the Baoan Plant
in Shenzhen started production, vastly increasing MSI's production output as well
as revenue. Aside from the Baoan Plant in Shenzhen, MSI has also established production
facilities and a research and development center in Kunshan , China in 2003. The
motherboard annual production is expected to reach 21 million units and the annual
VGA production is expected to reach 9 million units. Combined with the production
from Taiwan , MSI is now becoming one of the biggest motherboard and add-on card
manufacturer in the world.
With an eye on mainland China 's swiftly growing market, MSI has set up Kunshan
Microteck Computer, which is responsible for global RMA service. MSI is thus able
to keep its pulse on the global market, providing swift, responsive service to our
distributors and customers.
Our ever-increasing output has resulted in extraordinary growth and our profitability
is among the highest in Taiwan , and our track record of growth assures that we
can fully support our customers' needs.
WE LEAD
MSI leads in bringing the latest technology to our customers
The company's technology investments further differentiate MSI from competitors
and provide the foundation for future growth. MSI is conducting advanced research
to overcome technical barriers so they will not impede the company's future manufacturing
and product plans. Whenever AMD ® , Intel ®, nVIDIA® and other technology
providers introduce a new technology, we generate compatible products within the
same general period of time. What's more, MSI products consistently win honors in
reviews and recommendations in the computer media throughout the world. These accomplishments
show that MSI maintains an R&D capability to be reckoned with.
When the PC industry is paying more attention on Wireless LAN and IEEE 802.11 implementation,
the Bluetooth technology gradually outbursts from a conceptual design into a next
generation Personal Area Network (PAN) core technology. MSI was leading the industry
to introduce its own PC2PC™-Bluetooth feature. Computer users can buy an optional
PC2PC™-Bluebooth bracket, which can be used to communicate with a mobile phone,
a DV camcorder, a PDA or a notebook that also support Bluebooth technology. The
new PC2PC™-Bluetooth feature provides computer users the most cost-effective
way and brings them the joy of wireless networking.
Right after "The World's First Bluetooth Motherboard" , MSI leads the
market again to launch another "The World's First WLAN Motherboard" to
provide users with a better wireless environment. The new MSI PC2PC™-WLAN
feature helps users to enable the wireless LAN function with the IEEE802.11b standard
and also offers 1Mbps/2Mbps/5.5Mbps/11Mbps multi-option mode, which has the better
compatibility than the IEEE802.11a.
MSI leads in bringing the latest technology to our customers The company's technology
investments further differentiate MSI from competitors and provide the foundation
for future growth. MSI is conducting advanced research to overcome technical barriers
so they will not impede the company's future manufacturing and product plans. Whenever
AMD ® , Intel ®, nVIDIA® and other technology providers introduce a new technology,
we generate compatible products within the same general period of time. What's more,
MSI products consistently win honors in reviews and recommendations in the computer
media throughout the world. These accomplishments show that MSI maintains an R&D
capability to be reckoned with. When the PC industry is paying more attention on
Wireless LAN and IEEE 802.11 implementation, the Bluetooth technology gradually
outbursts from a conceptual design into a next generation Personal Area Network
(PAN) core technology. MSI was leading the industry to introduce its own PC2PC™-Bluetooth
feature. Computer users can buy an optional PC2PC™-Bluebooth bracket, which can
be used to communicate with a mobile phone, a DV camcorder, a PDA or a notebook
that also support Bluebooth technology. The new PC2PC™-Bluetooth feature provides
computer users the most cost-effective way and brings them the joy of wireless networking.
Right after "The World's First Bluetooth Motherboard" , MSI leads the market again
to launch another "The World's First WLAN Motherboard" to provide users with a better
wireless environment. The new MSI PC2PC™-WLAN feature helps users to enable the
wireless LAN function with the IEEE802.11b standard and also offers 1Mbps/2Mbps/5.5Mbps/11Mbps
multi-option mode, which has the better compatibility than the IEEE802.11a. Take
our graphics card product line for another example, MSI currently is: • No. 1 nVIDIA
Card Partner Worldwide ( 5 Million units+ in 2001) • No. 1 Choice for Tier-One OEM
PC Manufacturers • The First Company to Exceed 1 Million units/Month in Shipment
• nVIDIA Reference Design Card Partner • Among the First to Ship GeForce 3 based
VGA Cards • Among the First to Ship GeForce 4 based VGA Cards • nVIDIA Launch Partner
and Select Solution Provider • Provides complete Line of nVIDIA-Base Motherboard
& VGA Cards
WE DEVISE SOULUTIONS
Product Solutions & Programs for Business and Channel Partners
At MSI we have built our success on key partnerships. Our partners are distinguished
and rewarded for their abilities, specializations and market focus. Over the years,
MSI has established and fostered integral relationships within the industry. Partnering
with companies such as AMD, Intel, Kingston , Microsoft, Maxtor, NASBA, NVIDIA®,
Seagate, SiS and VIA has contributed to MSI's success.
The newly created MSI Star Reseller Program (for North America market)
reinforces our commitment to our channel partners, and will make doing business
with MSI easier; help stimulate sales for our products and solutions, as well as
build brand awareness and continue to improve business efficiency for both MSI and
our channel partners. This program is created with input from Resellers/System Integrators/VARs
to ensure that we put our partners on the fast track to success. MSI Star Resellers
are backed by our years of experience and commitment to customer satisfaction. MSI
will continue to strengthen our ties with channel partners and strive to offer best-in-class
service and support.
MSI is currently one of the top three motherboard manufacturers in the world and
has become No.1 in making nVIDIA chipset based graphics cards since year 2001. MSI's
full range of products will enable our partners to extend their market reach, boost
their profitability and better meet their customers' needs for high quality, leading
edge computer components. MSI channel partners benefit from the same high standard
of excellence and a commitment that is synonymous with the MSI name.
The MSI Star Reseller Program is designed to provide our partners with the right
mix of business development resources to capture profitable business opportunities.
By offering sales/marketing information, on-line product training, and technical
support, the MSI Star Reseller Program enables resellers to make their businesses
grow while increasing their profitability. They will also benefit from priority
technical support and RMA handling and will be invited to join regular road shows
and training seminar events. We value their business and encourage them to take
full advantage of our program.
WE CARE ABOUT YOUR BUSINESS
Providing high quality products and excellent customer service has always been MSI's
foremost goal. MSI products offer an unbeatable combination of performance, flexibility
and cost effectiveness, enabling System Integrators, System Builders and Value-Added
Resellers (VARs) to develop AMD or Intel processors based systems based on their
customers' needs.
Why Buy MSI Products:
MSI Integrity
MSI is ISO 9001 and ISO 9002 certified - the most comprehensive level of certification
in the internationally recognized ISO family of specifications for quality assurance.
Our company has also attained ISO 14001 Environmental Management Systems Standard
certification. MSI products are developed utilizing advanced technology and with
user-friendly design in mind. MSI products consistently win honors in reviews and
recommendations from computer professionals throughout the world.
MSI Reliability
MSI products benefit from the most advanced designs, strict component selection,
manufacturing and testing processes, yielding the industry's most reliable and stable
system platforms. A comprehensive and unified driver set minimizes compatibility
problems and deployment risks for home users and government/education/corporate
customers.
MSI attributes its success to placing extreme importance in product quality and
reliability. Both quality and reliability are the cornerstones of our production
strategy and they contribute to the high degree of trust between MSI and its customers.
MSI is dedicated to exceeding the industry standard when it comes to detail, product
quality, and product reliability.
MSI Compatibility -- Designed for Windows® XP
All MSI products are designed to accelerate all of the new features of Windows XP,
and provide the optimum platform for Windows XP, giving users the freedom to experience
the digital world on their personal computers like never before.
The Right Solution for Your Customers
Moving together with the rapidly evolving new technology, MSI always get the most
up-to-date information from our partners and will keep you on top of what is happening.
Our knowledgeable sales representatives can help you select the right motherboard
solutions for your customers.
Join-Vendor Promotions
MSI keeps good relationship with major vendors/ technology leaders such as AMD,
Intel, Kingston , Seagate, Microsoft, nVIDIA and has teamed up with them to bring
you the best value solutions.
3-Year Manufacturer Warranty
All MSI products must perform properly to ensure maximum performance. Therefore,
MSI has developed an industry leading quality process to ensure that MSI products
deliver superior quality, performance, and with the highest compatibility with the
computing system. We are so confident of the quality of our products that we are
offering a full 3-year manufacturer warranty for all MSI motherboards and graphics
cards.
MSI Offers Competitive Prices
MSI offers competitive prices on the highest quality motherboards on the market.
We regularly work with other vendors to introduce Sales/Marketing programs specifically
for distributors, VARs and white box builders.
MSI Grows with You
Since companies that build and distribute systems to government, education and corporate
market segments often have special needs; MSI Star Reseller Program is designed
to assist your company to sell MSI products and is your direct pipeline to special
treatment at MSI. The program features an incredible web site offering around-the-clock
sales/ marketing/ technical information. It is easy to become a member of the MSI
Star Reseller Program (register via our web site at www.msicomputer.com/msireseller ).
OUR GOAL
Around the world, we operate directly in nearly 10 countries, employing approximately
15,100 associates. In addition, MSI reaches customers in more than 100 other countries
through distributors, licensees and export operations. To meet the global demand
for our products , MSI has subsidiaries and service centers located throughout the
world in the United States , Germany , U.K. , Japan , China , Latin America , France
, Australia , Hong Kong , and the Netherlands . Customers can place orders and direct
any technical queries to these offices, including our Taiwan headquarters, knowing
that they can receive timely, comprehensive services.
Today we are pressing forward with the development of new products, including Motherboard,
Graphics Card, Slim PC, Barebone System, Workstation/Server, STB (Set-Top Box),
and Consumer Electronic Product. Looking ahead to the 21st century, we are making
steady progress towards our goal of becoming one of the star performers in the high-tech
industry, and hope to propel MSI and the industry in general to even more lofty
height in the years to come.
Our goal is simple--to grow with you and make your business a star company like
MSI.
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